Fourth floor

In the design of Salim Auto Tower, the fourth floor is dedicated to a complete entertainment and tourism complex. On this level, the largest automotive-themed amusement park has been designed, catering to teenagers, young adults, and older visitors alike. Salim Auto Entertainment City has been crafted to provide an unforgettable and thrilling experience for visitors of all ages, making it a top destination for automotive enthusiasts seeking excitement and adventure.

SIMCC Tower in Dubai, covering an area of 2 million square meters, will be a comprehensive, modern, and intelligent automotive service center. This facility is designed across 109 floors with a total built-up area of 30 million square meters, encompassing a wide range of services. Fifty percent of these services will be automated and robotic, while the remaining fifty percent will be provided by human staff to maximize positive and pleasant interactions between employees, visitors, and customers. Its elegant and functional design makes this center a unique and attractive destination for clients.

Outdoor space and open area

The exterior architecture of the center is designed as a space for various activities and social interactions, including a state-of-the-art car and motorcycle racing track, open-air parking lots, and an exhibition site for hosting short-term events and vehicle trade. Considering these elements in its design, the exterior of the center not only functions as a commercial hub but also serves as a unique recreational and cultural attraction

Floors -8 to -3

In the interior design of Salim Auto Tower, considering the presence of six underground parking floors ranging from level -8 to -3, several key aspects of parking design management can be highlighted, including floor layout, parking capacity, accessibility and exits, safety and security, energy efficiency, and aesthetics. Taking these factors into account, effective parking design management in a tower can significantly impact residents' quality of life as well as the overall appeal of the project.

Floor -2

On level -2, there is a unique and specialized space dedicated to automobiles. In this area, you can take advantage of a wide range of facilities and services, including a vehicle testing room, tuning workshop, after-sales service center, training and consultation, and car customization, all provided by the world's most renowned automotive brands.

Floor -1 

On Floor -1 of Salim Auto Tower, a permanent store for automotive parts from all global brands will be launched. This store will feature a wide range of components, from powerful engines to the smallest car parts, various types of tires, and car batteries. This modern and functional space will help customers easily access the parts they need and enjoy a seamless and secure shopping experience.

Ground floor

On the ground floor, the world of automobiles is in your hands! Official dealerships and exhibitions showcasing all automotive brands—from dream to reality—can be experienced with just one stop on the ground floor.

First floor

Amir Salim Holding, with an innovative vision, aims to transform the first floor of Salim Auto Tower into a new hub for automotive trade and international financial services. This floor will host sales offices of renowned global automotive brands, offices of commercial and customs companies, local and international banks, neo-banking services, financial and investment firms, and currency exchange centers.

Second floor

The second floor of the center is dedicated to new automotive technologies. It features an automotive technology park, a specialized automotive university, and a dedicated automotive research institute, all equipped with advanced facilities to enable students and researchers to closely explore the latest global technologies. This setup also provides opportunities for engagement with the industry and employers. Additionally, this floor houses a special automotive museum, where unique vehicles are exhibited in annual showcases for public viewing.

Third floor

The third floor of Salim Auto Tower immerses you in the extraordinary world of luxury and pre-owned vehicles, allowing you to easily purchase high-quality, guaranteed cars. Throughout the year, you can visit temporary exhibitions dedicated to luxury and antique automobiles, offering a unique opportunity for enthusiasts of historic cars and exceptional designs. Every time you visit, you can indulge in the beauty and charm of these one-of-a-kind vehicles.

Fourth floor

In the design of Salim Auto Tower, the fourth floor is dedicated to a complete entertainment and tourism complex. On this level, the largest automotive-themed amusement park has been designed, catering to teenagers, young adults, and older visitors alike. Salim Auto Entertainment City has been crafted to provide an unforgettable and thrilling experience for visitors of all ages, making it a top destination for automotive enthusiasts seeking excitement and adventure.

Floor 10 to 100

HOTEL

Fifth floor

On the fifth floor of this tower, specialized sports and healthcare centers are located, offering a variety of activities including water sports, advanced fitness clubs, tennis courts, football fields, golf courses, paintball arenas, and an ice-skating rink. Additionally, the tower's medical center, equipped with modern facilities and professional specialists, provides healthcare services for employees and visitors. This ensures that everyone—from residents and workers to visitors—can benefit from both sports and medical amenities, enjoying moments of wellness and vitality.

Sixth floor

The sixth floor of Salim Auto Tower is dedicated to providing leisure services and renowned food brands. This level includes a hypermarket, high-quality restaurants, a diverse food court, and cozy cafes, creating a pleasant environment for relaxation and enjoying delicious meals. If possible, a disco, bar, and club will also be added to this space, offering visitors the chance to experience lively and entertaining nights.

Seventh floor

On the seventh floor of Salim Auto Tower, a dedicated conference and media center, along with a specialized automotive television network, will be established. Conference halls, meeting rooms, and specialized event spaces are designed and equipped to host various events, conferences, and industry-specific gatherings related to automobiles and technology. Visitors can also enjoy cinema halls that are set up to showcase films and documentaries focused on automotive topics. This floor will house offices for automotive-focused media outlets, commercial and economic news sites, and other financial media platforms, along with a specialized automotive TV network, creating an ideal environment for news coverage and analytical discussions in this field.

Eighth Floor

Establishing an international platform on the eighth floor of Salim Auto Tower, aimed at connecting the global automotive stock market and publicly traded companies in this sector, could play a key role in opening the doors of the global economy to the United Arab Emirates. This platform could include: A modern and well-equipped space Providing a suitable networking environment for publicly traded companies Access to international financial markets Connecting with foreign investors Supporting startups Facilitating exports Knowledge and experience exchange Promoting economic tourism

Ninth floor

On the ninth floor of Salim Auto Tower, a dedicated space will be created for selling automotive-branded apparel and car-related clothing. This space will feature a variety of clothing items, including t-shirts, sweatshirts, hats, jackets, specialized trousers, shoes, sneakers, socks, bags, belts, and accessories with both official and casual designs from various automotive brands. Additionally, workwear, driver apparel, maintenance and repair uniforms, and sportswear related to automotive activities will be available in this space. The layout is designed so that different brands are easily distinguishable, ensuring that customers can effortlessly find their favorite products. With an exhibition-style presentation and organized product grouping, this space will offer a pleasant and engaging shopping experience for customers.

Floor 10 to 100

HOTEL